The leader in online threat protection
 
   

Frequently Asked Questions:

Find the answers here to all corporate and service related questions.


 

What does BD-BrandProtect do?
As the leader in online threat protection, BD-BrandProtect empowers organizations to gain control over how they are represented online by uncovering and mitigating the threats that put their reputation at risk and erode customer trust.

BD-BrandProtect is uniquely positioned to provide detailed and actionable reports on the most relevant and highest priority threats by combining advanced technology, round-the-clock monitoring, proven best practices and exhaustive human analysis to effectively address global online threats.

How does it work?
BD-BrandProtect scours the Internet to uncover infractions, then categorizes and ranks those threats according to their severity. It then initiates proactive and escalating response protocols to effectively mitigate those threats as required.

How does BD-BrandProtect differ to other Internet monitoring vendors?
BD-BrandProtect offers a customized solution and adapts their approach to suit the particular needs of each client.

The company has the power to monitor the deepest, darkest corners of the Internet searching for threats and then filters the threat data to provide only actionable reports on the most relevant and highest priority threats.

Highlights:

  • BD-BrandProtect was selected by Microsoft as a phishing filter data provider of choice in 2006
  • BD-BrandProtect has established relationships with more than 2,000 ISPs, upstream providers, registrars and domain owners, as well as CERT organizations around the globe
  • BD-BrandProtect has the world’s 5th largest Sequel Server Database with processing times that exceeds NASDAQ’s
  • BD-BrandProtect has a 100% success rate in identifying and taking down real phishing sites (vs. false positives)
  • BD-BrandProtect dealt with over 5000 phishing attacks in 2006 and on pace to double that in 2007
  • BD-BrandProtect’s post-incident forensic services have been recognized by law enforcement agencies worldwide as an industry best practice

BD-BrandProtect’s map of the Internet includes:

  • 250 millions domains
  • 9 billion web pages
  • 70 billion links
  • 32 terabytes of disk space
  • 6 terabytes of relational data in an SQL database
  • Over 1 billion fetched/processed pages per month
  • Over 10 million categorization records per month
  • Over 1 million human-tagged comments per month

How will my company benefit by using the
BD-BrandProtect solution?

BD-BrandProtect will empower your organization to gain control over how they are being represented online. This will enhance your customers’ experience and increase overall brand equity of the company, which will ultimately result in increased revenue streams.

What types of companies use the BD-BrandProtect
solution?

Organizations with significant brand assets who have identified the Internet as a major factor in the success of their business.

They are typically financial institutions, but also include high profile consumer brands and retailers based in the U.S. and Canada.

Currently BD-BrandProtect has over 100 clients, many from Fortune 1000 companies.

What is this M4 that I keep hearing about?
BD-BrandProtect’s M4 approach - Measure; Monitor; Manage and Mitigate - guarantees a customized solution for each client and enables BD-BrandProtect to provide the most advanced threat protection and mitigation solutions available. BD-BrandProtect continually evaluates its M4 approach to ensure its best practices accurately reflect the dynamics of the rapidly evolving online world.

What is the Threat Tracking Center?
This is our center of excellence. Our Internet Threat Experts work out of this center and this is where we come up with our best practices approach.

Who are the Internet Threat Experts?
BD-BrandProtect has an elite team of Internet Threat Experts who are housed in the Threat Tracking Center and not only categorize threats but provide a deeper level of filtering in annotating, commenting on and prioritizing all information.

What is the Threat Tracking Portal?
This Portal provides organizations with a 24/7 dashboard view of real-time and historical corporate identity, brand, phishing and identity theft infractions. It provides each client with a fast and easy way to measure the health of their online presence, access essential information, and flag relevant items that must be actioned to mitigate current and future risks.

What are “CERTs” and why are they important?
CERTS (Computer Emergency Response Teams) are country specific bodies that facilitate takedowns should ISPs based in their jurisdiction be unresponsive. This is particularly important in cases where the ISPs themselves are associated with the fraudulent activity in question.

Some of the CERT’s that we interact with on a daily or weekly basis are based in: China, Korea, Japan, Germany, Brazil, India, Taiwan, Thailand, Poland and Indonesia.

Who are the Upstream providers BD-BrandProtect works with on a regular basis?
MCI, Sprint, Level 3 , Verio, Teleglobe, Global Crossing, Cogentco and AT&T

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Resources
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BD-BrandProtect, the leader in online threat protection
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Weekly checking of inbound and outbound links
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Phishing for dollars case study
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FAQ: General
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FAQ: Phishing
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Defining phishing attacks within the BD-BrandProtect phishing process
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Rock Phishing: How to beat attackers at their own game
   
   
 
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