BD-BrandProtect Launches StrikePhish for
Community Banks and Credit Unions 

Turnkey Identity Theft Protection Solution Based on Proven Enterprise Offering; Designed to Help Smaller Financial Institutions Comply with ‘Red Flags’ Regulation 

TORONTO—March 19, 2008—BD-BrandProtect, the leader in online threat protection, today announced StrikePhish™, a turnkey solution to meet the needs of community banks and credit unions. BrandProtect’s end-to-end program provides these smaller financial institutions with proven protection against phishing attacks and web-linking threats.  
 
BrandProtect is recognized for its comprehensive threat protection solutions for larger financial institutions and global brands. StrikePhish is based on BrandProtect’s enterprise-level phishing solution, yet is tailored to meet the specific security needs of credit unions and community banks, at an affordable price.
 
StrikePhish provides community banks and credit unions with:

• A rapid response service to deal with phishing attacks           
  
• 24x7 response to abuse mail from customers           
  
• Incident response guidelines           
  
• Weekly link checking of inbound, internal and outbound links
  
• Value added customer communications 
  

“The timing of the StrikePhish launch is significant because smaller banks and credit unions are being increasingly targeted for identity theft,” said Kevin Joy, Vice President of BrandProtect. “Additionally, imminent regulatory requirements mandate that all financial institutions develop and implement an Identity Theft Prevention Program for combating this type of threat.  Our new turnkey solution allows smaller institutions to comply with Red Flags Rules while providing an insurance policy to guard against foreseeable threats leading to the fraudulent luring of customers.”
 
Phishing is the process of luring unsuspecting consumers to a fake website by using authentic looking email messages for fraudulent purposes. BrandProtect prevents identity theft caused by phishing by identifying and disabling fake websites as part of its online threat protection services.
 
Ensuring Regulatory Compliance with Identity Theft Red Flags
BrandProtect’s StrikePhish turnkey solution enables community banks and credit unions to meet the regulatory requirements outlined in the rules on Identity Theft Red Flags (http://www.fdic.gov/news/news/press/2007/pr07089.html) issued by the Federal Deposit Insurance Corporation (FDIC), the Federal Trade Commission (FTC) and other federal financial institution regulatory agencies.
 
The rules require each financial institution and creditor with consumer accounts to develop and implement an Identity Theft Prevention Program for combating identity theft.  The Program must include reasonable policies and procedures for detecting, preventing, and mitigating identity theft. The regulation and guidelines became effective on January 1, 2008, and mandatory compliance is required by November 1, 2008.
 
For more information on StrikePhish for community banks and credit unions visit http://www.brandprotect.com/turnkey_solutions.html
 
About BD-BrandProtect
BD-BrandProtect, the leader in online threat protection, empowers organizations to gain control over how they are represented online. The company’s services help organizations detect, uncover and take down online threats to their brands, such as phishing, fraud, copyright infringement, web traffic diversion and more.  By combining advanced technology and around the clock human analysis, BrandProtect filters, reports and takes action on the threats that present the most risk to a brand. 
 
Recognized for its response services that help organizations detect, uncover and take down online threats to their brands, BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST).
 
BrandProtect has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet.  Founded in 2001, BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London. For more information, visit http://www.bdbrandprotect.com.

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Media Contact:
Jodi Echakowitz
Echo Communications (for BD-BrandProtect)
Tel: +1 905-709-9600
jodi@echo-communications.com